13 Reasons Your Postcard Needs A Email Newsletter
Adding a newsletter to your postcard marketing isn't just smart—it's a game-changing profit booster. Here's how it helps you sell more, earn more, and build unstoppable momentum in your business:
1. Upsell Postcard Ads Right After a Successful Or Failed Newsletter Ad Sale
After businesses buy a newsletter ad, hit them with a
- "Complete Exposure Package - Newsletter + Postcard Ads":
- or "Only Postcard Ad Package"
"Your newsletter ad is driving traffic—imagine the results if we add a postcard blast to 5,000 local homes!"
This postcard upsell works because:
- They’re already invested in your platform
- They’ll want maximum visibility
- You’re solving their "fear of missing out"
2. Sell More Newsletter Ads
A newsletter expands your ad inventory beyond postcards. You can sell:
- Banner ads
- Sponsored content
- Featured business spotlights
- Dedicated promo sections
Unlike postcards (which have limited space), newsletters let you monetize every email with multiple ad slots.
3. Sell More Postcards in General
Use your newsletter to:
- Showcase postcard success stories (e.g., "Local bakery got 37 new customers from one postcard—want similar results?")
- Run limited-time postcard promotions (e.g., "Book 3 postcard mailings, get 1 FREE!")
- Highlight new mailing routes (e.g., "Now targeting 3 new ZIP codes—reserve your spot!")
4. Advertise Your Own Services & Affiliate Products
Your newsletter isn’t just for outside advertisers—it’s your personal money-making machine. Use it to promote:
- Your services (design, printing, mailing lists)
- Affiliate products (marketing tools, CRM software)
- Exclusive deals (e.g., "Subscribers get 10% off our premium mailing lists!")
5. Explain the Benefits of Buying from Your Advertisers
Turn your newsletter into a trusted recommendations hub:
"Why you’ll love [Advertiser’s Business]:"
✅ Locally owned & operated
✅ Exclusive subscriber discount (15% OFF with code NEWSLETTER)
✅ Rated 5-stars by 100+ customers
This builds goodwill with advertisers (they get free promotion) and readers (they get vetted deals).
6. Offer Bonuses for Affiliate Link Buyers
When promoting affiliate products, sweeten the deal:
"Get [Product] through our link and receive:
- Free bonus guide ($29 value)
- 1-on-1 setup consultation
- Priority email support"
This boosts conversions and makes your affiliate links outperform generic ones.
7. Bundle Postcard + Newsletter Ads for Maximum Impact
Create "Total Reach" packages combining postcard and newsletter placements. Bundling increases perceived value so you can command 20-30% higher rates.
8. Lock In Recurring Revenue with Subscription Ads
Convert one-time postcard advertisers into ongoing newsletter sponsors. Offer weekly/monthly ad contracts for predictable, passive income.
9. Hyper-Target Audiences for Premium Pricing
Use newsletter segmentation to sell demographic-specific ad slots (e.g., "Exclusive offer for homeowners" or "VIP deals for small businesses"). Targeted ads = higher conversion = higher ad rates.
10. Prove ROI with Trackable Metrics
Newsletters provide open rates, click-throughs, and conversion data—irrefutable proof for advertisers. Use these metrics to justify rate increases and renewals.
11. Amplify Reach Through Viral Sharing
Unlike static postcards, newsletters get forwarded and shared on social media. This organic amplification means more eyeballs on ads without extra cost—a key selling point.
12. Build Long-Term Client Relationships
Businesses seeing consistent lead flow from your newsletter become loyal, high-LTV (lifetime value) customers. They’ll keep buying postcards AND newsletter ads year after year.
13. Publish Local community Content by Outsourcing to Local Bloggers -
One postcard can host a newsletter with 100 useful local articles. Each article is a rentable ad spot for newsletter ad buyers or your postcard ad buyers.
A newsletter packed with fresh, hyper-local content keeps readers engaged—and makes your ad space more valuable. How to do it without writing a single article yourself:
Why It Works:
- Readers actually open and read newsletters with useful local updates (unlike pure ad blasts)
- Businesses pay premium rates to advertise alongside relevant content
- You build trust and authority in your community
How to Implement It:
-
Hire Local Bloggers/Freelancers (cheap & easy):
- Find writers on Fiverr, Upwork, or Facebook groups
- Pay per article ($15-$50 for 300-500 words)
- Assign topics like:
"Best New Restaurants in [City]"
"Local Event Calendar: Weekend Picks"
"Small Business Spotlight: [Popular Shop]"
-
Repurpose Existing Content (zero cost):
- Republish their content (with permission)
- Curate news from town Facebook groups
- Summarize school board/city council updates
- Feature user-submitted reviews ("Reader of the Week")
-
Monetize the Content:
- Sell sponsored story placements (e.g., "This local business feature could be yours!")
- Charge extra for links within articles
- Offer advertisers "Recommended by Editors" badges
Pro Tip:
Run a "Submit Your News" form on your website to get FREE content from local businesses (who’ll then eagerly share the newsletter).
Result: Your newsletter becomes a must-read local resource—which means more ad demand, higher rates, and steady opens.
The Bottom Line: Newsletters Are a Profit Powerhouse
By integrating a newsletter with your postcard marketing, you:
✅ Upsell existing clients into higher-value packages
✅ Downsell digital-only options for budget-conscious advertisers
✅ Monetize your audience between mailings
✅ Retain clients with measurable results
Pro Tip: Add a "Get Featured in Our Newsletter!" CTA on every postcard to start capturing leads immediately.